It’s easy to forget that our guests have five senses and not just one. Of course, when a prospective guest looks at your listing on their computer screen, ideally you impact their visual sense with attractive photos. On the other hand, when your guest arrives, their first impression isn’t limited to their sight.
I was running the boutique hotel company, that I started, "Joie de Vivre" and I discovered that we have about five minutes to influence a guest’s first impression when they walk into a hotel lobby, home or apartment for the first time.
I have learned that the best way to improve that first impression was to touch to all five of our guest’s senses, and to do so in ways that fit the overall theme of the property and its location.Think of your own space. You might have a tranquil flat in London that’s near a park, and part of the way you market your listing is to suggest it’s a quiet refuge from the lovely urbanity of London. So, let’s look at how could you apply the “5 senses test” in a way that has your guest grinning and saying to themselves, “I made the right choice!”
Five minutes to satisfy the five senses. If you do this well, your guests will be telling their friends, “Wow, this place doesn’t just look good; it feels great.”
Inspired by Chip Conley